Keshet: a typeface for the Keshet rebrand

A distinctive sans-serif family in six weights that conveys Israeliness and innovation

July 2017

For the Keshet rebrand, with the split of Channel 2 that went on air at the beginning of November 2017, we designed a family adapted for use on the television screen and for the television company’s various needs. For those interested, good reading on the wider rebranding of all the channels: Naama Riba writes in Haaretz, Meir Sadan writes in Haokets.

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The process was initiated and led by Yifat Raz of Keshet’s studio, who defined the studio’s needs for a type family with which they would design the channel’s graphic language. The emphasis was on display on a large screen: the letter would appear in motion on a 50-inch screen, where spacing can and should be tightened and final letters shortened.

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The letter was designed in six weights, from thin to black, to meet the studio’s full range of needs.

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Examples of the typeface in use on Channel 12:


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