A unique brand typeface in eight weights, supporting 16 languages.
In use by the company since 2016
Random Logic, an Israeli company owned by 888 Holdings, wanted to develop a unique typeface to accompany its brand. Today the company is active in some 200 countries around the world with a range of online gaming products.
The design of the typeface grew out of the company logo, a meeting of two perfect circles. The requirement was a modern, versatile sans serif. To answer its many uses (from online products to billboard campaigns) the family was developed in eight weights and supports 16 languages. Cyrillic: Ukrainian and Russian; Greek; Extended Latin: English, Spanish, Italian, Portuguese, French, Hungarian, Romanian, Polish, Czech, Swedish, Dutch and Finnish.
As a bonus for the company’s offices in Israel, a Hebrew version of the typeface was also designed for internal office use:
